Why the name? There is no credible answer. Anuj Kumar says that they like the name and it has got stuck. Well, does it matter? It has been operating as Affle India Private Limited, a fully owned 100 per cent subsidiary of Affle UK. But Affle has not given way to any shuffle or any huffle puffle as the company has proved beyond doubt its intentions and focus for business in the subcontinent. CEO, Anuj Kumar, has consistently developed business around their core competence. Affle is clearly a value added service provider for mobile services. The concept is new to India as...
photo: WN / aruna1
